Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and protects the personal information of individuals ("you" or "your") who visit our website at pizzaluce-eat.click, place orders, interact with our services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data in a transparent, secure, and responsible manner.

By accessing or using our website, services, or any related platforms, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services immediately.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable consumer protection regulations. Depending on your state of residence, additional rights may apply to you.

1. About Us

Pizza Luce is a food service business operating in the United States. We provide pizza, food delivery, online ordering, catering, and related culinary services to our valued customers. We take your privacy seriously and are dedicated to maintaining the confidentiality and integrity of your personal information at all times.

2. Information We Collect

We collect various categories of information in order to provide you with the best possible experience when using our website and ordering our food products. The information we collect falls into the following categories:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, contact our customer support, or otherwise interact with us, we may collect the following personal identification information:

• Full name
• Email address
• Phone number
• Billing and shipping address (including street address, city, state, ZIP code)
• Date of birth (where required for age verification purposes)
• Account username and password (encrypted)
• Profile photo (if voluntarily provided)

2.2 Payment and Financial Information

To process your orders and payments securely, we collect the following financial data. Please note that full payment card details are processed directly by our PCI-DSS-compliant third-party payment processors, and we do not store your complete card numbers on our servers:

• Credit and debit card details (last four digits, card type, and expiration date)
• Billing address associated with your payment method
• Digital wallet identifiers (e.g., Apple Pay, Google Pay)
• Transaction history and order records

2.3 Order and Transaction Data

We collect detailed records of your interactions with our food ordering platform, including:

• Items ordered, quantities, and customizations
• Order timestamps, status updates, and delivery details
• Special instructions, dietary preferences, and notes
• Customer feedback, ratings, and reviews you submit
• Promotional codes and loyalty rewards used

2.4 Usage and Technical Data

When you visit our website, we automatically collect certain technical and behavioral data through cookies, log files, and similar tracking technologies:

• IP address and approximate geolocation
• Browser type and version
• Operating system and device type
• Pages visited, links clicked, and time spent on pages
• Referring URLs and exit pages
• Search terms used on our website
• Session duration and frequency of visits

2.5 Device Information

We may collect specific information about the device you use to access our services, including:

• Device model and manufacturer
• Unique device identifiers (Device ID, Advertising ID)
• Mobile network information
• Screen resolution and language settings
• Time zone settings

2.6 Communications and Correspondence

When you contact us via email, live chat, telephone, or any other communication channel, we may collect and retain:

• The content of your messages and inquiries
• Attachments and images you share with us
• Call recordings (where permitted by law and with prior notice)
• Timestamps and channel information

2.7 Information Collected from Third Parties

We may receive personal information about you from third-party sources, including:

• Social media platforms (when you log in using social accounts or interact with our social pages)
• Third-party delivery partners and food aggregator platforms
• Marketing partners and advertising networks
• Analytics providers
• Fraud prevention and identity verification services

3. How We Use Your Information

We use the personal information we collect for specific, legitimate purposes related to our business operations, legal compliance, and improvement of our services. The legal bases for processing your information under applicable U.S. law include your consent, contractual necessity, legitimate business interests, and legal obligations.

3.1 Service Provision and Order Fulfillment

• Processing and delivering your food orders accurately and on time
• Managing your customer account and profile settings
• Sending order confirmations, receipts, and status updates
• Handling returns, refunds, and dispute resolution
• Coordinating with delivery personnel and third-party logistics partners
• Providing customer support and responding to your inquiries

3.2 Payment Processing and Fraud Prevention

• Authorizing and processing payments securely
• Detecting, preventing, and investigating fraudulent transactions
• Verifying your identity when required
• Complying with financial regulations and tax obligations

3.3 Marketing and Promotional Communications

• Sending promotional emails, SMS messages, and push notifications about new menu items, special offers, and discounts (with your consent or where otherwise permitted by law)
• Personalizing marketing communications based on your order history and preferences
• Running loyalty programs and reward initiatives
• Conducting sweepstakes, contests, and promotional campaigns

3.4 Analytics and Service Improvement

• Analyzing usage patterns and trends to improve our website and ordering experience
• Conducting surveys, research, and quality assurance reviews
• Developing new products, features, and menu offerings
• Monitoring website performance and technical functionality
• Generating aggregated, anonymized reports for internal business purposes

3.5 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from government authorities and law enforcement
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Enforcing our Terms of Service and other contractual agreements
• Maintaining records as required by tax and accounting regulations

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and delivering our services. These providers are contractually obligated to handle your data securely and only for the purposes we specify:

• Payment processors: Stripe, Square, PayPal, or similar providers to handle financial transactions
• Delivery partners: Third-party delivery services to fulfill your food orders
• Cloud hosting providers: Servers and infrastructure providers hosting our website and databases
• Email and SMS platforms: Communication service providers for transactional and marketing messages
• Analytics providers: Tools such as Google Analytics to help us understand website usage
• Customer support tools: CRM and help desk software providers
• Advertising networks: Digital advertising platforms for targeted marketing campaigns

4.2 Legal Requirements and Regulatory Disclosure

We may disclose your personal information when required to do so by law or in response to valid legal processes, including:

• Court orders, subpoenas, or legal proceedings
• Requests from federal, state, or local law enforcement agencies
• Regulatory investigations or audits by government authorities
• Obligations under the FTC Act or state consumer protection laws

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, or other business transaction, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you via email and/or a prominent notice on our website before your personal information becomes subject to a different privacy policy.

4.4 Protection of Rights and Safety

We may share information when we believe in good faith that disclosure is necessary to protect the rights, property, or personal safety of Pizza Luce, our customers, employees, or others, including exchanging information with other organizations for fraud prevention and credit risk reduction purposes.

4.5 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you with third parties for research, industry analysis, marketing, or other legitimate business purposes.

5. Cookies and Tracking Technologies

Our website uses cookies, web beacons, pixel tags, local storage, and similar tracking technologies to enhance your browsing experience, analyze traffic, and deliver personalized content and advertising.

5.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the basic functionality of our website, including shopping cart operations, user authentication, and security features. These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data and performance metrics.
• Functional Cookies: Remember your preferences, language settings, and login information to provide a more personalized experience.
• Marketing and Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across various platforms.

5.2 Managing Your Cookie Preferences

You have the right to manage and control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and set preferences for specific websites. Please note that disabling certain cookies may affect the functionality of our website.

For more detailed information about the specific cookies we use and how to manage them, please refer to our Cookie Policy available on our website.

6. Data Security

We take the security of your personal information extremely seriously. Pizza Luce implements a comprehensive set of administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, loss, or destruction.

6.1 Security Measures We Employ

• Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS (Secure Socket Layer/Transport Layer Security) protocols. Sensitive data at rest is also encrypted.
• Access Controls: Access to your personal information is strictly limited to authorized employees and contractors who need it to perform their job functions, governed by role-based access control policies.
• PCI-DSS Compliance: Our payment systems comply with Payment Card Industry Data Security Standards to ensure your financial information is handled securely.
• Regular Security Audits: We conduct periodic security assessments, vulnerability scanning, and penetration testing to identify and address potential weaknesses.
• Firewall and Intrusion Detection: Our systems are protected by firewalls and intrusion detection systems that monitor for suspicious activity.
• Employee Training: All staff members receive regular privacy and security training to ensure they understand their responsibilities regarding data protection.
• Incident Response Plan: We maintain a documented data breach response plan to ensure prompt action if a security incident occurs.

6.2 Data Breach Notification

In the event of a data breach that is likely to result in harm to your rights or interests, we will notify affected individuals and, where required, the appropriate regulatory authorities in accordance with applicable state and federal laws, including state data breach notification statutes. Notifications will be provided without undue delay and within legally required timeframes.

7. Your Privacy Rights

Depending on your state of residence, you may have various rights regarding your personal information. We are committed to honoring these rights in accordance with applicable law, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for California residents, and similar laws in other states.

7.1 Right to Know and Access

You have the right to request that we disclose:

• The categories of personal information we have collected about you
• The specific pieces of personal information we hold
• The categories of sources from which we collected the information
• The business or commercial purposes for collecting or sharing the information
• The categories of third parties with whom we share your information

7.2 Right to Correction

You have the right to request that we correct inaccurate personal information we hold about you. We will use commercially reasonable efforts to update or correct your information within a reasonable timeframe.

7.3 Right to Deletion

You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions. We may deny your deletion request if retaining the information is necessary for:

• Completing the transaction for which the information was collected
• Detecting and protecting against security incidents or fraud
• Complying with legal obligations
• Exercising free speech or ensuring another consumer's right to free speech
• Other internal and lawful uses compatible with the context in which you provided the information

7.4 Right to Opt-Out of Sale or Sharing of Personal Information

Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information for cross-context behavioral advertising. While we do not sell personal information in the traditional sense, if our use of advertising cookies or tracking technologies qualifies as "sharing" under California law, you may exercise this right by clicking the "Do Not Sell or Share My Personal Information" link on our website, or by contacting us directly.

7.5 Right to Data Portability

Where technically feasible, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format that allows you to transmit the data to another service provider.

7.6 Right to Limit Use of Sensitive Personal Information

Under the CPRA, California residents have the right to limit the use and disclosure of sensitive personal information (such as precise geolocation data, financial account details, and health information) to only what is necessary for providing our services.

7.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not:

• Deny you our products or services
• Charge you different prices or rates
• Provide you with a lower quality of service
• Suggest that you will receive different pricing or quality for exercising your rights

7.8 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request by:

• Email: [email protected]
• Website: pizzaluce-eat.click (privacy request form)

We will respond to your request within 45 days of receipt. If we require additional time (up to 90 days total), we will notify you in writing within the initial 45-day period. You may designate an authorized agent to make a request on your behalf, subject to identity verification requirements.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The following general retention periods apply:

When personal information is no longer required, we securely delete or anonymize it in accordance with our data disposal procedures. In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information indefinitely without further notice.

9. Children's Privacy

Our website and services are intended for individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, and we do not offer services specifically targeted at minors.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. If you are under 13 years of age, please do not use our website or provide us with any personal information.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will promptly delete any such information from our records.

Individuals between the ages of 13 and 17 may use our services only with the consent and supervision of a parent or legal guardian. By using our services, you represent and warrant that you are at least 18 years of age or that you have obtained parental consent to use our services.

10. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily collected, stored, and processed within the United States. Our servers, service providers, and business operations are located in the United States, and by using our services, you consent to the transfer of your information to the United States.

If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. We take appropriate steps to ensure that your personal information receives an adequate level of protection regardless of where it is processed.

Where we engage third-party service providers located outside the United States, we implement appropriate safeguards such as data processing agreements that include standard contractual clauses or other lawful mechanisms to ensure the security and proper handling of your data.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, and services that are not operated or controlled by Pizza Luce. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices, data handling, or content of any third-party websites or services.

We encourage you to review the privacy policies of any third-party websites you visit before providing any personal information. The inclusion of a link on our website does not imply our endorsement or approval of the linked site's privacy practices.

12. Social Media and Online Reviews

When you interact with our social media pages, submit reviews, or engage with our brand on third-party platforms (such as Yelp, Google Reviews, Facebook, Instagram, or TikTok), please be aware that any information you share publicly is subject to the privacy policies and terms of those platforms. We are not responsible for how third-party social media platforms handle your personal information.

If you choose to use social login features to access our website (e.g., "Sign in with Google" or "Sign in with Facebook"), those platforms may share certain profile information with us as permitted by your account settings on those platforms. We will use this information in accordance with this Privacy Policy.

13. California Residents — Additional Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), in addition to the general rights described in Section 7 above.

13.1 California Shine the Light Law

Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents may request information about the categories of personal information we disclose to third parties for their direct marketing purposes, and the names and addresses of those third parties. To make such a request, please contact us at [email protected].

13.2 Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Our website does not currently respond to DNT signals because no uniform standard for recognizing and honoring DNT signals has been established. However, you may use the cookie preference tools described in Section 5 to limit certain tracking activities.

13.3 Authorized Agents

California residents may designate an authorized agent to submit privacy rights requests on their behalf. To do so, the authorized agent must provide written proof of authorization, and we may require you to verify your identity directly with us to confirm the request.

14. How to File a Privacy Complaint

If you believe that we have not complied with this Privacy Policy or applicable privacy laws, we encourage you to first contact us directly so that we may address your concerns promptly and fairly.

14.1 Contact Us First

Please send your privacy complaint or concern to:

• Email: [email protected]
• Subject Line: Privacy Complaint — [Your Name]

We will acknowledge your complaint within 10 business days and aim to resolve it within 30 days. Complex matters may require additional time, and we will keep you informed of our progress.

14.2 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response, or if you believe we are processing your personal information in violation of applicable law, you have the right to file a complaint with the relevant regulatory authority:

• California Privacy Protection Agency (CPPA): California residents may file complaints with the California Privacy Protection Agency, the state agency responsible for enforcing the CCPA/CPRA.
  https://cppa.ca.gov
• Federal Trade Commission (FTC): U.S. residents may file complaints regarding deceptive or unfair business practices related to privacy with the FTC.
  https://www.ftc.gov/complaint
• Your State Attorney General's Office: Most U.S. states have an Attorney General's office that handles consumer protection complaints, including privacy violations. Please visit your state's official government website for contact information.

15. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or technological advancements. When we make material changes, we will:

• Post the revised Privacy Policy on our website with an updated "Last Updated" date at the top
• Send an email notification to registered users where the changes are material and affect your rights
• Display a prominent notice on our homepage for a reasonable period following the update

Your continued use of our website and services after the effective date of any revisions constitutes your acceptance of the updated Privacy Policy. If you do not agree with any changes, please discontinue use of our services and contact us to request deletion of your account and personal data.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please do not hesitate to reach out to us. We are committed to addressing your privacy inquiries promptly and transparently.

When contacting us about a privacy matter, please include your full name, email address, the nature of your request or concern, and any relevant details that will help us assist you efficiently. We may need to verify your identity before processing certain requests to ensure the security of your personal information.

This Privacy Policy was last reviewed and updated on May 6, 2026. This document constitutes the complete and authoritative Privacy Policy of Pizza Luce as of the effective date stated above.